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Mary Davidge is a green building consultant in the San Francisco Bay Area who helps companies and institutions to articulate and implement their visions for the built environment. Mary came to softfirm for an identity system and website that represented her unique practice. She didn't have an online presence, but she was an avid user of social media. Therefore, her website would unite her online presence and give her a home base for sharing her profile, projects and the presentations she gives nationwide.
Her identity was inspired by her process, which relies heavily on mind mapping practices to express the integration of sustainable systems. The resulting tree-like form also recalls nature, which is a source of inspiration in her living building consultancy.
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Keywords:
Graphic
Erin Gehle
Identity
Shawn Gehle
Web
2010
2009 |
