Established in 1999, in|formation bouitique was a guerilla design collaborative exploring issues of culture and image within the field of visual communications. softfirm established the group's identity including reconceiving the group's name.

in|formation boutique

A play on the words "in" (relevant), "inform" (to educate) and "form" (to give shape to) the group's name seeked to create a timeless, logoless brand that operated as a neutral tag for their work.

The collaboration resulted in a series of graphic images used in the group's propaganda to promote itself and its forward thinking agenda.